WebA) claim of superiority based on a product's specific attribute or benefit, which cannot be made by a competitor B) direct promotion of product attributes or benefits without any claim of superiority C) explicit, testable claim of uniqueness or superiority that can be supported or substantiated in some manner WebNov 8, 2016 · Product or Service Superiority: Your products and services are definitively better than the competition. Your company sets the standard of quality in its industry. Production Efficiency: Your company is a well oiled machine. It invests in production, distribution, and total quality management.

Advertising Claims Substantiation: Legal, Marketing, R&D …

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5 Drivers of Brand Loyalty - How Do Customers Feel About a Brand?

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